Even if Whatsapp claims that “user privacy is protected”, online privacy is still a myth. Once we get involved in these social media networks, there is no retreat. Everything we do online can be collected and can be used to track and monitor our activity. Primarily these companies use our data to enhance the user experience by serving us personalized content. We tend to continue sitting in front of the screen watching things that we are intrigued by. So they analyze our data, our search history, and other information to serve us the best content. Considering it in this manner at that point it is ideal that we would now be able to see just things we like to. Also, it will consequently appear before us easily.
In any case, the concern is that they are utilizing our information to do all these. We may think that they simply use it for our benefit. Yet, privacy is something that everyone has the right to. Whenever we download an app or visit a website the companies track our data and use it to get a clear image of us. They sell this data to different marketing companies to sell their products which we may be interested in or not. Think about a circumstance when these organizations abuse our information for raising an enormous ruckus. Indeed, social media can serve us what they like and make us consider things in the manner in which they need us to. That is people usually utilize web-based media rather than paper to be aware of what occurred in the neighborhood or globally since they present it in a more engaging way that entices us. Now that if people are fed with just what they need us to know, we will be stuck inside our air pocket of information even without a small loop of exit into reality.
As I already mentioned, once we become part of the online sphere there is no turning back. As of now they already have most of our personal data like our contacts, location, and many more. The only thing we can do is to go along with the trend till they are not abusing our data. And let’s hope they will not.