How Technology from Amazon become the key to the “New Normal”


Author – Mohammad Shibin


How Technology from Amazon become the key to the “New Normal”


Covid-19 has drastically changed the way people ran their lives. Commuting to work, shopping for essentials, going to schools, we can see a major shift in their execution. And a lot of us are transitioning from the phase of denial to acceptance, of these changes. Although hard to swallow we can certainly see some noticeable changes in our “normal lives” which is now trending as “The New Normal”.


The present situation limits our active exposure to public places and interaction amongst ourselves. We are going to take a look at a few ideas from Amazon that could possibly give us some insight to how things are going to be in our future.


Towards the end of February 2020, amazon debuts their Amazon Go Grocery Store in Seattle, USA. Now the specialty of Amazon Go stores is their “Just Walk out” Technology. Simply put, customers walk into any of these Amazon Go stores, drop their items into their trolleys and just walk out the store. As simple as that. They don’t have to interact with a cashier, they don’t have to exchange currency previously owned by strangers. An extremely seamless experience, all they need is an Amazon Pay account and a relatively recent smartphone. It uses a similar technology found in self-driving cars: computer vision, sensor fusion and deep learning. Even though amazon had started implementing this technology a few years back, this store in Seattle was its first full fledged Amazon Go store. 


If this technology is coupled with – let’s say a shoptime reservation, we could see ourselves reserve our time to enter a particular store, take the things we need, and walk out. This would greatly reduce the problem of interacting with people.


Taking a look at another more recent development, we can see that Amazon has received approval from the FDI (Foreign Direct Investment) to use delivery drones. We’d be able to see drones delivering our products in the not so distant future. This will allow people to stay in their homes and not deal with a delivery person who is greatly exposed to the pandemic threat.


As with any other technology, implementing such a sophisticated technology in India brings with it a fair share of challenges. To begin with, jobs would be taken away. Implementing “Just Walk Out” technology in India won’t be easy – at best, we could see a partial implementation in the near future. Flying drones in India where the map is far from structured could pose a lot of difficulties in navigation. Let’s not even talk about privacy concerns. And a few others as well.


Nevertheless, changes such as these are inevitable, and we need to take the first step in order to avoid being left out, as well as survive this pandemic with most of our lives intact.



Mohammad Shibin

Rajiv Gandhi Institute Of Technology

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us on Instagram @ieeecsks